With the increasing dependence on technology, mobile devices, and social media platforms, job search is a whole new game! In 2015, more people will use social media, mobile devices, and social media on mobile devices to look for their next position. In an age when technology is a must, employers and employees alike are exploring and researching potential candidates. Social media accounts could be what employers use to decide between two equally qualified candidates; at the same time, social media accounts could be why you’re still not getting any calls for interview!
The most important thing is to make sure that your social media accounts are presentable. Is there anything on there that makes you cringe? Then it’s probably time to take that down!
Look through your statuses and comments. Is there anything that’s grumpy or inappropriate? Maybe it’s a harmless “inside joke”, but how would it appear to an employer’s eyes? Looking through statuses and comments is an easy way for potential employers to find out a little bit more about what you are like in everyday life; therefore it is advisable to make sure that all public posts are monitored and polished.
Clean up your photos. They say a picture is worth a thousand words. What kind of story would an old, inappropriate photo tell the employer about you? If your friends are tagging you in incriminating photos, maybe it’s time to update your preferences so you won’t be tagged in an unwanted photo unknowingly.
What about the groups you’re in and the likes that you’ve added? Being part of a pro-active group could boost your eligibility in an employer’s eyes, but being part of a group that contradicts the position you’re applying for may hurt your chances of getting the job. Likewise, clean up the lists of things that you “like” or are “interested” in; for example, having alcohol as your all-time favorite thing in the world is probably not going to be favourable when you’re job searching.
And remember to check on everything that could link to you! Do you have an old Youtube account you forgot about? Or was there a blog that you started long ago so you could rant about your last job? You may have forgotten all about them, but the links you once posted are still there! Regardless of the age of the content, if it may raise eyebrows, then it is probably wise to close that chapter and remove that connection!
Or maybe you just don’t want employers looking at your social media at all! In that case, it’s time to up your settings and make everything as private as possible!
With that said, don’t be intimated by social media! In fact, if you use social media correctly, it could just be the perfect avenue for you to land that dream job! A perfect example of using social media to land a job is Nina Mufleh, whose application for AirBnB went viral after she posted it on Twitter: http://www.nina4airbnb.com/ Not to mention she promptly received an invitation for an interview!